L.A. Magic & Toy is a part of a merchandise company in Los Angeles, CA. USA. We import, manufacture, distribute, design and create merchandise. Our products are distributed worldwide by toy chains, hobby stores, grocery accounts, pharmacies, amusement parks, museums, gift shops, catalogs, online and specialty stores everywhere.

We have produced merchandise for celebrities, Hollywood studios and have developed private label products for accounts both domestically and internationally. Our products have won awards and have been highlighted in trade journals, magazines and the news media. One of our "Look At Me" kits, I'M a Magician was awarded a top ten pick by the Duracell kids choice contest!

All of the products that we produce are designed with the highest standards of quality in mind. In fact all of the magic items in the line have been developed by professional performers who understand the subtleties of each trick in a manner easily understood by the age group it is intended for.